eXtensible Public Relations Language

Major progress with the XPRL Standard

XPRL.org have now released our first standards for the PR industry. This first significant standard publication from our organisation covers document release (including media release), clippings briefs and coverage reporting.

The Standard comprises a number of documents which are available below:

Open to all

Schema		The machine readable code structure
Semantic Guide		Guide to application developers on the use of the Schema
Lexicon		List of terms and definitions for use in the Standard
Licence		The terms under which the work of XPRL.org may be used

As a service for XPRL.org members

Guide to PR		Layman's description of how XPRL works
Glossary		Extensive dictionary of PR-specific vocabulary

What is PR?

Another significant document is The Scope of PR, which sets out what PR involves in a way that identifies additional areas where XPRL may benefit processes. For a pdf copy click here.

What is XPRL?

XPRL is a computer language that applies background code 'wrapped around' the PR content. It enables electronic exchange of information accurately and efficiently throughout the PR process - from message owner to audience, inception to evaluation, to campaign reporting and control.

XPRL is an XML (eXtensible Mark-up Language) application language that can be used by modern Internet browsers and application software to apply context to information, allowing easy data exchange between disparate systems.

See more about XPRL and what it does for PR here

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