Standards for Media Relations
Media relations is an important part of most public relations programmes.
The Inter-related Process Standards
| Document Release | |
Defines document source and characteristics, identifies distribution list and issues document.
Document may take any form, but a press release is the most likely
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| Clippings brief | |
Identifies characteristics of coverage to be clipped - applies to print and all other media.
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| Coverage report | |
Defines the form of information feedback about coverage achieved in relation to news released.
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Using the Standard
The XPRL Standard is open source licensed. Find out more about how to make use of it
here.
The Standard is published in three parts, with additional advisory material
| Schema | |
The machine readable code structure
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| Semantic Guide | |
Guide to application developers on the use of the Schema
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| Lexicon | |
List of terms and definitions for use in the Standard
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| Glossary | |
Extensive dictionary of PR-specific vocabulary
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| Guide to PR | |
Layman's description of how XPRL works
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